It was sort of inevitable that Apothic would come out with a rosé, so when I saw this stacked in my local Safeway, I had to grab a bottle.
The website is…vague about exactly what’s in this wine or how it’s made. However, there is a young man with a very trendy haircut and a vest holding a bottle and kind of squinting into the camera in a way that I think is supposed to be…sexy? Clearly I’m not the target demographic here, so let’s just try the wine.
Bottle: 3/5 – You know, for the look they’re going for, I guess they did fine, but this looks like the cover of a bad fantasy novel to me.
Color: 3.5/5 – There’s something a little bubblegum-y about the pink color that I don’t love, but at the end of the day, it’s pink wine, and pink wine is almost always pretty in the glass.
Chugability: 3.5/5 – Maybe it’s the power of suggestion, but that bubblegum character kind of translates into the wine, too! There’s a touch of sweetness to this, but we’re certainly nowhere near white Zin territory. This is pretty pleasant for the first few sips, but I might not reach for another glass.
Price to Quality Ratio: 4/5 – This was about $11, and you know what? For a decent rosé that you can chuck in your cart at the grocery store, it’s a pretty good value!
Overall Score: 14/20. I liked this more than I expected to. Can you do better for your $10-12 at your local bottle shop? Sure. But that requires an extra trip, and sometimes you just don’t have time for that.
Goes With: A book club meeting you almost forgot about. No one else read the book, either. Better buy 2 bottles…